Lavoura

Coffee and Wine Bar

About the Project

For this project, we were tasked with creating a rebrand for a company. We were told to choose two out of a spread of cards for the type of company. I drew a coffee shop and a plumbing business, and I chose to rebrand the coffee shop. We also picked one card for the archetype. I landed with the lover archetype and drew four values: glamorous, experimental, progressive, and realistic. I decided to adapt the coffee shop to be a coffee shop and wine bar to spice it up a bit because I wanted to do something a little different than your run-of-the-mill, simple, clean-girl aesthetic coffee shop.

Primary Logo Colors

Secondary Logo Colors

Color Palette

Coffee Brown

White

Taupe

Berry

Wine

Pink

Vision Statement

We strive to provide an empowering coffee and wine bar so people can be inspired in the morning and evening

Mission Statement

Our goal is to provide a community that helps to cultivate creativity and artistry through coffee to start your day or wine to end your night.

Who We Are For

For the go-getters, Lavoura Coffee and Wine Bar is the best coffee to start the day and wine to end the night, so they can continue to do what they love.

Values

Glamorous

We strive to create an experience through coffee. To have a moment and a space that is creative, fun, and allows you to step back and be immersed in a different world.

Experimental

Be bold and innovative: We are not afraid to try new things, because you never know what beauty can come from it.

Progressive

We believe in pushing the boundaries of what we create through coffee and our brand. Change is not just going to happen; we need to inspire and make it happen.

Realistic

We understand that a better future and life may seem out of reach, but we also know that a step forward is still a step in the right direction. We believe in helping to inspire and create a better future.